Destination Denim
SELFRIDGES is set to give its customers an unrivalled shopping experience by offering free consultations from the denim world's top labels, including experts from JBrand and Paige, as well tips and advice from a host of famous fashion writers from Susie Bubble to Melanie Rickie.
"Selfridges has established itself as the number one destination for denim in the UK," says Gary Edgley, buying manager at Selfridges. "Beyond expert advice, fitting services, fit offer and the size of the denim wall itself, we stock visionary denim brands that create iconic styles season on season."
The store's team of denim connoisseurs will be on hand for three days, with the aim of finding shoppers their perfect pair of jeans. The event, which takes place from Thursday 3 - Saturday 5, will also launch five new pairs of designer jeans - exclusively to Selfridges. The new additions will include JBrand's on trend flares and, for those who are yet to tap into their inner Seventies girl, Paige's new skinny styles.
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